Recorded Webinar
Date: October 14, 2024
Most business leaders think of branding as an external, creative exercise - logos, websites, marketing materials. But your brand is actually the experience you deliver to customers, partners, and most importantly, your employees. Jon Cofsky and Travis Coley from Whitepenny will provide HR leaders and business owners with a framework for leveraging brand as a strategic asset to attract and retain top talent. Using real-world examples - including the recent Cracker Barrel logo debacle - they'll demonstrate how understanding brand as experience can drive measurable efficiencies in recruiting and retention. This webinar will help you build the business case for investing in your employee brand and show you how leading companies use targeted internal branding to win the war for talent.